RedHot Concepts Ltd is a brand management, public relations, consultancy, content, and production company operating at the intersection of entertainment, culture, and global storytelling. As part of the Red Hot Group, the company is driven by a passion for building iconic brands, producing meaningful content, and creating platforms that shape the future of African and global entertainment.
With a strong focus on strategy, creativity, and execution, RedHot Concepts works across film, television, music, live experiences, and talent development—bringing bold ideas to life and positioning brands for lasting impact.
Our Story — The Need for Ownership
Founded by Omotola Jalade Ekeinde, MFR, the genesis of Redhot Concepts
began with a vision that extended beyond the screen.
After years of defining the face of Nollywood, Omotola recognized that
an industry built on raw talent alone could not sustain its future.
The studio was created in the mid-2000s out of a necessity to establish
systems, financial integrity, and ownership—the missing pillars required
to transform Nollywood into a globally competitive creative economy.
Today, Redhot Concepts anchors a thriving ecosystem of brands—including
OYEP and TEFFEST—cultivating the next generation of African excellence.
Studio Process
Behind the Scenes
A quiet commitment to craft, discipline, and cinematic intention.
A Network of Creative Power
Beyond individual excellence lies an ecosystem—brands, institutions, and platforms shaping Africa’s entertainment future.
RedHot Concepts Ltd
A brand management and production company specializing in brand development, public relations, creative consultancy,
and entertainment production—spanning film, advertising, reality television, and original content creation.
• Captain E — Artist, producer, sound engineer, music creator
Productions & Projects
• Mother’s Love
• Road Rogue (RR)
• Omotola: The Real Me (OTRM) - A reality television series documenting Omotola’s life and evolving journey.
• Multiple feature films in development
• The Smoke — 28-episode soap opera (post-production)
Omotola Skills, Entertainment & Lifestyle Coaching Institute—focused on skill development, creative education,
and lifestyle coaching to empower individuals for success within the entertainment and creative industries.
Vision
At RedHot Concepts, we believe in building brands with purpose, producing stories that matter, and creating platforms that inspire global relevance. Through strategy, creativity, and cultural insight, we continue to shape narratives, empower talent, and expand the possibilities of entertainment
Core Values
Excellence — Demanding
world-class standards in every aspect of production and execution.
Authenticity — Telling
humane, homegrown stories that retain Nigeria’s heart while engaging a
global audience.
Our philosophy is centered on the intersection of creativity and commerce.
We believe that cinematic quality is non-negotiable. Every Redhot Concepts
project—from feature films like Mother’s Love
to documentary series and commercial ventures—is executed with a commitment to
high-impact visuals, powerful direction, and narratives that explore the
depth of the human condition.
Principle 01
Centers African Agency
We control our narratives, ensuring they are told with integrity and
free from external compromise.
Principle 02
Prioritizes the Audience
We create projects that are not only artful but designed to perform
commercially on modern streaming and theatrical platforms.
Principle 03
Invests in the Future
Every production builds capacity, formalizes best practices, and
raises industry standards.
Principle 04
Structure & Professionalism
Championing fair labor advocacy, proper documentation, and long-term
financial stability for all practitioners.
The Work Continues
Redhot has always worked with Intention.
. A Company built on Integrity, Constantly building Legacy .
Through structure, ownership, and uncompromising craft,
Redhot Concepts exists to ensure African stories are not
merely seen — but remembered, respected, and preserved
for generations.
